Art of the Chalice
Stella Artois Campaign
I managed AB InBev in a Senior Account/Experiential lead role for over 10 years.
I began my career with this client working with InBEV & AmBEV in 2007. I supported them nationally with both non-alcoholic brands (Guarana) & domestic alcohol brands (LeBatt) when they were part of the original portfolio, and retained them as a client transitioning through two mergers which created the company we know today as Anheuser-Busch InBev.
As a result of this multi-phase merger I began to concept and execute regional, national and international event programs for both the ICS Brands and the Domestic Portfolio. I have worked as an agency of record for several brands in the Anheuser-Busch InBev portfolio to include Stella Artois, Goose Island, Budweiser, Bud Light , Kirin, Becks, and Becks Sapphire.
❏ Senior Account Management; managed all sales and client facing
❏ Designed and produced custom assets
❏ Negotiation and management of all corporate sponsorships and event programming
❏ Successful negotiation of all incentive, corporate, supplier, and talent contracts
❏ Management of budgets in excess of $1M
❏ Successfully sold and managed sponsorship programs for both domestic and import craft and specialty brands for ABInBEV
❏ Successfully facilitated numerous events nationally and internationally to include:
Proprietary Events
Brand Activations
Sponsor Activations
Trade Shows
High End Luxury Food, Music and Wine Events
Leadership Conferences
Incentives
Corporate Events
Executive Sales Meetings
Bar Render
Production Render




