The Bud Light Party

As the agency of record we were awarded a series of events to support the National Political Advertising Campaign featuring Amy Schumer & Seth Rogan.

Our team delivered a concept entitled “The Houseboat of Representatives” and our creative concepts and design awarded us a series of events across the country which welcomed thousands of guests aboard our custom curated houseboats where they were immersed in all things BUDLIGHT!

This campaign was extremely successful executed in markets across the US and the results exceeded KPI’s!

❏ Designed and produced all custom assets to brand out boats across the country

❏ Created and managed tracking tools for pre-planning, budgeting, and staffing

❏ Led all aspects of planning from sales to concept pre-planning to onsite execution

❏ Demonstrate effectiveness in managing profit and loss (P&L) for portfolio valued at 3M+

❏ Built and maintained strong working relationships with contractors nationwide to secure all venue contracts